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We’re continuing our discussion on marketing, and we realized that when it comes to marketing on social media, LinkedIn is the platform many overlooks. So who could I talk with to get some tips on leveraging this platform? So naturally, I took to LinkedIn to see who could help, and of course, one of my current contacts had the skillsets I was looking for.
Chris N. West has traveled coast to coast and abroad to share his skills with global brands like Mercedes, Google, and Canon. His new book, “Digital Marketing for Results: How to Focus on What Matters,” is an extension of his expertise, showing readers how to navigate easily. He took a moment from his travels to chat about how to get linked on Linkedin.
As an entrepreneur, do you know how to use LinkedIn to get noticed by potential clients? Do you know how to connect and add value? Better yet, do you even know how to manage your connections?
My conversation with Chris left me with ways to update my profile to make the most significant impact and get noticed by my target market. And after listening, I’m sure you’ll realize you need to step up your LinkedIn game too.
We discussed which posts get the most engagement, how to get viewers to watch your entire video, and a hidden gem on LinkedIn. There’s more, so go ahead and listen to get the full scoop.
Show’s Talking Points
Listen To The Episode To Learn…
01:24 – The Scenario
03:21 – What’s in A Title?
05:55 – First Thing to Consider When Building Your Profile
08:06 – The Importance of Recommendations and What to Ask For
11:00 – Content + Activity: What to Post
12:54 – Show More Than Your Resume + How to Bring Your Profile to Life
13:41 – Which Posts Have The Best Results
18:34 – A Hidden Gem On LinkedIn
21:34 – Premium Service Option: Who Really Benefits
24:13 – How to Connect + Add Value
29:04 – How to Manage Your Connections
34:22 – The 3 Power Plays
About Chris N. West
Chris N. Cheetham-West, MBA, is an international speaker, author, and Founder of LR Training Solutions. Global brands, Fortune 500 companies, and government agencies seek out Chris and his company for their events and training. In his former position at Google, he managed marketing programs and strategies for key products. ExperiencedMarketing Keynote speaker and driven, Chris’s career has allowed him to present in 48 states and teams in various countries, including Serbia, Germany, Canada, and France. Voted top 50 Black Entrepreneurs in 2020 by D-Mars. Chris and his team take the time to understand the needs of each new customer. He is one of the best keynote speakers and business experts and can help your corporate team or organization achieve measurable results. He is the author of Leading in a Virtual World and Digitial Marketing for Results. Chris is a businessman who has started businesses and made investments through his company LevelReach.