What Are You Looking For?

Getting Linked On LinkedIn

Episode #4

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We’re continuing our discussion on marketing, and we realized, when it comes to marketing on social media, LinkedIn is the platform many overlook. So who could I talk with to get some tips on leveraging this platform? Naturally, I took to LinkedIn to see who could help, and of course, one of my current contacts had the skillsets I was looking for.

Chris N. West has traveled coast to coast and abroad to share his skills with global brands like Mercedes, Google, and Canon. His new book, “Digital Marketing for Results: How to Focus on What Matters,” is an extension of his expertise, showing readers how to navigate with ease. He took a moment from his travels to chat with me about how to get linked on Linkedin.

As an entrepreneur, do you know how to use LinkedIn to get noticed by potential clients? Do you know how to connect and add value? Better yet, do you even know how to manage your connections?

My conversation with Chris left me with ways to update my own profile to make the most significant impact and get noticed by my target market. And after listening, I’m sure you’ll realize you need to step up your LinkedIn game too.

We discussed which posts get the most engagement, how to get viewers to watch your entire video, and a hidden gem on LinkedIn. There’s more, so go ahead and listen to get the full scoop.

Talking Points

(select the time marks within the player above)

01:24 – The Scenario

03:21 – What’s in A Title?

05:55 – First Thing to Consider When Building Your Profile

08:06 – The Importance of Recommendations and What to Ask For

11:00 – Content + Activity: What to Post

12:54 – Show More Than Your Resume + How to Bring Your Profile to Life

13:41 – Which posts Have The Best Results

18:34 – A Hidden gem On LinkedIn

21:34 – Premium Service Option: Who Really Benefits  

24:13 – How to Connect + Add Value

29:04 – How to Manage Your Connections

32:53 – Be Inspired, But Don’t Copy

34:22 – The 3 Power Plays