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Experiential Marketing: How to Identify, Reach and Engage Your Audience | Episode 6


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Getting your customers’ attention may seem like it’s getting harder to do. So, it’s easy to see why some brands turn to experiential marketing.

But what exactly does experiential marketing mean? How can you incorporate it into your brand’s marketing plan? How do you identify, reach, and engage your audience?

Master marketer Karen Baker of Boathouse, gives us the skinny for ways to engage customers using branded experiences to make a memorable impact.

Listen in and understand the true meaning of experiential marketing and the difference it will make when growing your brand.


Show’s Talking Points

Listen To The Episode To Learn…

02:01 – The Scenario

06:18 – How to Offer Value

09:54 – Are You Doing Experiential Marketing

11:31 – How to Identify Your Audience

15:33 – Planting A Mole

19:40 – Determining Your Audience’s Psychographics

23:34 – How to Reach Your Audience Via Partnerships

28:29 – Creating A Business Model to Filter Info

33:36 – How to Engage Your Audience

41:33 – 3 Power Plays


About Karen Baker

Karen Baker is an accomplished Business Owner, Advisor, and Board Member with 25 years of success across the higher education and marketing industries. Her areas of expertise include strategic planning, marketing, event management, and media relations. Karen works directly with C-Suite entrepreneurs and executives and their key stakeholders on internal strategy design, marketing, branding, and national advertising campaigns in the Arts, Entertainment, and Social Impact. In addition, she has been a Professor for 15 years, teaching undergraduate and graduate-level certification students at George Washington University and American Public University. For her exceptional leadership, she has been a 4x grantee of DCCAH Arts & Humanities and PCMA Best in Class 2018-2020.

Karen obtained her BA in Political Science from Howard University, her MTA in Event Management from The George Washington University, School of Business, and a Master in Arts, Design Management from Savannah College of Art and Design. She’s Board President for ten years, a non-profit organization, Social Art and Culture.

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