Elements On Crafting An Impactful Brand Identity
Episode #1
Are you thinking about creating a new brand identity or rebranding your company this year? Well, before you design that logo, pump the breaks. Branding coach Toni Brown, founder of Skye Media Group, shares some crafty ways to set yourself apart from the competition, reach your target audience, and become profitable. But note, these brand elements will require some sweat equity, but it’s something you shouldn’t do business without.
Talking Points
(select the time marks within the player)
01:45 – The Scenario
02:50 – Know Your Why
06:15 – Dig into Your Brand Message
09:02 – A Way to Discover What Makes You Different
10:10 – Assess What You Have + Audit
12:34 – Things to Consider To Create An Ideal Logo That Is Timeless
17:00 – Why the Meaning Of Your Logo Is Subjective
21:34 – How to Make Your Logo Standout In Your Industry
24:44 – A Design Secret to Creating Your Own Logo
26:44 – Brand Identity
29:24 – The Cost of Entry When Creating Your Brand
36:56 – How First Impression Management Goes Beyond Looks
41:41 – Tracking Creative Decision with A Client – Avoiding Conflict
43:10 – Operate from A Place Of Abundance
43:38 – The 3 Power Plays
