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Elements On Crafting An Impactful Brand Identity

Episode #1

Are you thinking about creating a new brand identity or rebranding your company this year? Well, before you design that logo, pump the breaks. Branding coach Toni Brown, founder of Skye Media Group, shares some crafty ways to set yourself apart from the competition, reach your target audience, and become profitable. But note, these brand elements will require some sweat equity, but it’s something you shouldn’t do business without.

Talking Points

(select the time marks within the player)

01:45 – The Scenario

02:50 – Know Your Why

06:15 – Dig into Your Brand Message

09:02 – A Way to Discover What Makes You Different

10:10 – Assess What You Have + Audit

12:34 – Things to Consider To Create An Ideal Logo That Is Timeless

17:00 – Why the Meaning Of Your Logo Is Subjective

21:34 – How to Make Your Logo Standout In Your Industry

24:44 – A Design Secret to Creating Your Own Logo

26:44 – Brand Identity

29:24 – The Cost of Entry When Creating Your Brand

36:56 – How First Impression Management Goes Beyond Looks

41:41 – Tracking Creative Decision with A Client – Avoiding Conflict

43:10 – Operate from A Place Of Abundance

43:38 – The 3 Power Plays