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Having trouble deciding if you should brand your business or if you should brand yourself? We’re constantly getting mixed reviews on the pros and cons of each. But, did you know one is more likely to bring you a more significant return?
Branding expert and co-founder of Maroon Oak, a free online platform for women entrepreneurs, Pooja Krishna, shares some of the same great advice she’s given her top clients, including GE Capital. Listen as she takes us step-by-step and sheds some light on brand building for entrepreneurs.
Show’s Talking Points
Listen To The Episode To Learn…
01:20 – The Scenario
03:00 – The Benefits of Branding Yourself
08:35 – Where Should You Start When Building Your Personal Brand
14:01 – How Others See You vs The Way You Want Them to See You
15:00 – Consistency is Key
17:10 – The Question to Ask When Developing Your Brand Story
21:24 – The Mission
24:46 – Spell Your Name Right
25:55 – Relatable Content
10:51 – How to Show Up and Communicate What You Do
32:20 – Paying Attention to the Market
37:40 – Being Transparent + Owning Your Faults
43:37 – The Power of Authenticity + Be Findable
46:16 – Stand Out, But Don’t Be Fake
49:04 – Have Some Fun
50:18 – The 3 Power Plays
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