Marketing Remix: Old School vs Social Media
Episode #3
Are the days of old school marketing the thing of the past? Well, according to Emmy Award winning producer, Don Napoleon, it’s how he’s built his A-list clientele, including Twenty Century Fox and DreamWorks Pictures. He shares what tactics continue works for him and how social media plays a supporting role in his marketing mix.
Talking Points
(select the time marks within the player above)
02:04 – The Scenario
04:30 – Reality About Going Full-Time
05:49 – Customers vs Clients
08:40 – Great Customer Service = Return Clients
09:53 – You Get What You Pay For
11:15 – Making A Name for Yourself
13:00 – How He Found His First Clients
13:40 – Your Reputation Proceeds You
15:49 – Why Clients Stick with Who They Know
17:46 – How to Market to New Clients
20:41 – Consistency + Staying Top of Mind
22:31 – Subliminal Marking with Social Media
24:21 – Behind the Scenes Marketing
27:36 – A Tactic Bailey Used to Get Hired at BET + Nordstrom
30:42 – Partnerships
32:50 – Get Your Swag On
34:56 – Manifesting 300 Visions (Write the Vision)
36:15 – Old School Remix
44:14 – The 3 Power Plays
