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Are the days of old-school marketing a thing of the past? Well, according to Emmy Award-winning producer Don Napoleon, it’s how he’s built his A-list clientele, including Twenty Century Fox and DreamWorks Pictures. He shares what tactics continue to work for him and how social media plays a supporting role in his marketing mix.
Show’s Talking Points
Listen To The Episode To Learn…
04:30 – Reality About Going Full-Time
05:49 – Customers vs Clients
08:40 – Great Customer Service = Return Clients
09:53 – You Get What You Pay For
11:15 – Making A Name for Yourself
13:00 – How He Found His First Clients
13:40 – Your Reputation Proceeds You
15:49 – Why Clients Stick with Who They Know
17:46 – How to Market to New Clients
20:41 – Consistency + Staying Top of Mind
22:31 – Subliminal Marking with Social Media
24:21 – Behind the Scenes Marketing
27:36 – A Tactic Bailey Used to Get Hired at BET + Nordstrom
30:42 – Partnerships
32:50 – Get Your Swag On
34:56 – Manifesting 300 Visions (Write the Vision)
36:15 – Old School Remix
44:14 – The 3 Power Plays
About Don Napoleon
Don Napoleon is an Emmy & NOTOA Award-winning Video Journalist, Documentary Producer, Teacher, and Mentor. After graduating from Virginia State University, Don worked for organizations like NBC, Discovery Networks, and the DC Office of Cable Television. Building a reputation that made him a sought-after industry expert. Don’s consummate professionalism and creativity opened doors to additional opportunities on projects with notable media groups, including MTV, TV One, Essence.com, Twentieth Century Fox, the United States Senate, and the House of Representatives.
Since 2004 Don has expanded his creative reach as a partner with GearShift TV, a Washington DC-based Production Company known for memorable commercials and marketing projects with clients such as Eastern Motors and the nationally recognized Super Bowl commercial featuring Mike Tyson. This partnership increased Don’s profile, enabling him to produce groundbreaking work for a broader clientele. Including covering President Barack Obama and Attorney General Eric Holder for the National Action Network’s annual convention. Super Bowls 47, 48, and 49 for the NFLPA and NFL Wives Associations, DreamWorks Pictures, and GMC trucks featuring former NFL Player Howie Long.
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