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Marketing Remix: Old School vs Social Media

Episode #3

Are the days of old school marketing the thing of the past? Well, according to Emmy Award winning producer, Don Napoleon, it’s how he’s built his A-list clientele, including Twenty Century Fox and DreamWorks Pictures. He shares what tactics continue works for him and how social media plays a supporting role in his marketing mix.

Talking Points

(select the time marks within the player above)

02:04 – The Scenario

04:30 – Reality About Going Full-Time

05:49 – Customers vs Clients

08:40 – Great Customer Service = Return Clients

09:53 – You Get What You Pay For

11:15 – Making A Name for Yourself

13:00 – How He Found His First Clients

13:40 – Your Reputation Proceeds You

15:49 – Why Clients Stick with Who They Know

17:46 – How to Market to New Clients

20:41 – Consistency + Staying Top of Mind

22:31 – Subliminal Marking with Social Media

24:21 – Behind the Scenes Marketing

27:36 – A Tactic Bailey Used to Get Hired at BET + Nordstrom

30:42 – Partnerships

32:50 – Get Your Swag On

34:56 – Manifesting 300 Visions (Write the Vision)

36:15 – Old School Remix

44:14 – The 3 Power Plays