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Do you know the prime time to connect with your audience? How to scale on social media? What to do when there’s no ROI? Do you know how to get noticed on social media and reach your target market?
If you’re a solopreneur or a small team with limited resources, getting your brand seen and cutting through the clutter and social media algorithms can be challenging. That’s why we called on marketing expert Chelsi Oestreich, co-owner of Kinko, to share some advice she’s used to building some notable beauty brands from the ground up.
She’s helped Laura Mercier Cosmetics, Sunday Riley, Cover FX, and Eighteen B with building positioning stories and marketing campaigns to catapult the brands to success.
Click the player above to listen as Chelsi shares what she’s learned over the years to help you get your marking on track.
Show’s Talking Points
Listen To The Episode To Learn…
04:42 – Who Are Your Competitors + What Are They Doing
05:26 – Let Your Avatar Help Define Your Marketing
07:28 – How Are You Going To Connect + Resonate
08:51 – Go Where They Are + Do What You Can
12:33 – Prime Time To Connect
17:35 – How To Scale On Social Media
18:51 – What To Do When There’s No ROI
21:04 – How Long To Let That Ad Ride
28:25 – To Get The Skinny, Ask Your Clients
34:32 – Team Up With Likeminded Brands
36:49 – 3 Power Plays
About Chelsi Oestreich
Chelsi Oestreich has been in the beauty industry for over 20 years specializing in Marketing and Product Development. She started her career at Laura Mercier Cosmetics when the brand came to life. It was here that Chelsi fell in love with working for entrepreneurial brands. After rising to the VP level, she wanted to find another young brand to help build, which she did with Sunday Riley and then again with Cover FX. Each time, positioning stories, strong product lines, and marketing campaigns catapult the brands to success. She then turned to consulting, working for brands like FARSALI, By Terry, and Eighteen B, advising CEOs in all aspects of corporate structure, marketing, product, and e-commerce.
When her friend, Fanny Coste, reached out to say she had an idea for a personal care brand that would be microbiome-focused, effective, safe, and clean, Chelsi knew she had to help this brand come to life. After sitting with her best friend during chemo treatments for breast cancer, she realized how personal care products affect our bodies. Someone must lead the charge to make safe yet effective products for everyone. Today, she is co-founder of that brand, Kinkō.
Chelsi lives in Houston, TX, with her husband, 2 daughters, and their dog. She enjoys dancing, watching Texas A&M football, and spending time outdoors.
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