How to Get Noticed on Social Media + Reach Your Target Market
Episode #5
This page may contain affiliate links. When you click on the link and make a purchase we may receive a commission, which means you’re helping us continue to help you.
Do you know the prime time to connect with your audience? How to scale on social media? What to do when there’s no ROI? Better yet, do you know how to get noticed on social media and reach your target market?
If you’re a solopreneur or a small team with limited resources, getting your brand is seen, and cutting through the clutter and social media algorithms can be challenging. That’s why we called on marketing expert Chelsi Oestreich, co-owner of Kinko, to share some advice she’s used to building some notable beauty brands from the ground up.
She’s helped Laura Mercier Cosmetics, Sunday Riley, Cover FX, and Eighteen B, with building positioning stories and marketing campaigns to catapult the brands to success.
Click the player above to listen in as Chelsi shares what’s she’s learned over the years to help you get your marking on track.
Talking Points
(select the time marks within the player above)
02:06 – The Scenario
04:42 – Who Are Your Competitors + What Are They Doing
05:26 – Let Your Avatar Help Define Your Marketing
07:28 – How Are You Going To Connect + Resonate
08:51 – Go Where They Are + Do What You Can
12:33 – Prime Time To Connect
17:35 – How To Scale On Social Media
18:51 – What To Do When There’s No ROI
21:04 – How Long To Let That Ad Ride
28:25 – To Get The Skinny, Ask Your Clients
34:32 – Team Up With Likeminded Brands
36:49 – 3 Power Plays
