“Business is a lifestyle. Use everyone, don’t misuse anyone." – Bailey Sessoms

How To Get Noticed On Social Media + Reach Your Target Audience | Episode 5


Please Note: This page may contain affiliate links. We may receive a commission when you click the link and purchase. This means you’re helping us continue to help positively impact minority entrepreneurs with an educational platform to acquire business knowledge and implementation.

Listen To This Episode »

Do you know the prime time to connect with your audience? How to scale on social media? What to do when there’s no ROI? Do you know how to get noticed on social media and reach your target market?

If you’re a solopreneur or a small team with limited resources, getting your brand seen and cutting through the clutter and social media algorithms can be challenging. That’s why we called on marketing expert Chelsi Oestreich, co-owner of Kinko, to share some advice she’s used to building some notable beauty brands from the ground up.

She’s helped Laura Mercier CosmeticsSunday RileyCover FX, and Eighteen B with building positioning stories and marketing campaigns to catapult the brands to success.

Click the player above to listen as Chelsi shares what she’s learned over the years to help you get your marking on track.


Show’s Talking Points

Listen To The Episode To Learn…

02:06 – The Scenario

04:42 – Who Are Your Competitors + What Are They Doing

05:26 – Let Your Avatar Help Define Your Marketing

07:28 – How Are You Going To Connect + Resonate

08:51 – Go Where They Are + Do What You Can

12:33 – Prime Time To Connect

17:35 – How To Scale On Social Media

18:51 – What To Do When There’s No ROI

21:04 – How Long To Let That Ad Ride

28:25 – To Get The Skinny, Ask Your Clients

34:32 – Team Up With Likeminded Brands

36:49 – 3 Power Plays


About Chelsi Oestreich

Chelsi Oestreich has been in the beauty industry for over 20 years specializing in Marketing and Product Development. She started her career at Laura Mercier Cosmetics when the brand came to life. It was here that Chelsi fell in love with working for entrepreneurial brands. After rising to the VP level, she wanted to find another young brand to help build, which she did with Sunday Riley and then again with Cover FX. Each time, positioning stories, strong product lines, and marketing campaigns catapult the brands to success. She then turned to consulting, working for brands like FARSALI, By Terry, and Eighteen B, advising CEOs in all aspects of corporate structure, marketing, product, and e-commerce.

When her friend, Fanny Coste, reached out to say she had an idea for a personal care brand that would be microbiome-focused, effective, safe, and clean, Chelsi knew she had to help this brand come to life. After sitting with her best friend during chemo treatments for breast cancer, she realized how personal care products affect our bodies. Someone must lead the charge to make safe yet effective products for everyone. Today, she is co-founder of that brand, Kinkō.

Chelsi lives in Houston, TX, with her husband, 2 daughters, and their dog. She enjoys dancing, watching Texas A&M football, and spending time outdoors.

Connect With Chelsi:


Submit a Comment